People often ask us, “Why should I invest in a franchise?” We will give you the short answer now, and more details throughout this chapter. A 1997 Gallup study showed that 94 percent of franchisees consider themselves successful. Consider that this response is based on the franchisees’ def- inition of success, which would include achieving more of such things as:

• Money
• Time
• Work-life balance
• Flexibility
• hallenge
• Control
• Security and stability
• Equity
• Making a difference in the lives of others
• Personal responsibility
• Personal impact on the bottom line