People often ask us, “Why should I invest in a franchise?” We will give you the short answer now, and more details throughout this chapter. A 1997 Gallup study showed that 94 percent of franchisees consider themselves successful. Consider that this response is based on the franchisees’ def- inition of success, which would include achieving more of such things as:
Security and stability
Making a difference in the lives of others
Personal impact on the bottom line
This chapter was excerpted from Street Smart Franchising, the insider’s guide to buying, owning, and operating a franchise.