Franchise Happy is a franchise consulting firm located in Charleston, South Carolina. Dana Rusnak, Franchise happy consultant, has extensive knowledge and resources about the franchise industry allowing her to offer her clients an inside look at hundreds of different franchise opportunities.
A professional franchise consultant can offer candidates a wealth of general and inside information about the franchise industry as well as about specific franchise industries and opportunities. Franchise Happy helps save clients time by assisting with much of the initial legwork required in identifying rock solid opportunities that meet your criteria and are available in your desired market.
The truth is our services are not free – they are just free to you, the franchise seeker. Franchise Happy is paid by the franchises we represent to assist them in the development and growth of their business.
Absolutely not. In single unit franchising fee negotiation is very rare. Most everyone pays the same franchise fee regardless of how they are introduced to the franchisor. In area development and master franchise deals we can often assist our clients with negotiations saving them thousands of dollars on initial fees.
Our approach to this business is very simple and straight forward. Our consultants will conduct an initial interview to gain insight to your previous experiences, goals, strengths, weaknesses, investment range, target market and more. We will then work to select ideal franchises for you and assist you in researching the opportunity. When our clients are ready to take a serious look at a franchise we will facilitate the introduction then remain by your side throughout the remainder of the process.
NO! Franchising is not a sales business – it’s a mutual discovery process. Good franchises are not sold – they are awarded. Only when both parties feel there is strong potential for success does anyone begin to consider investing in the franchise. “Selling” a franchise to a less than ideal candidate is generally a recipe for failure for both franchisee and franchisor. Aggressive sales techniques is not how winning franchisors are built.
